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4C Rule There are 4 main criteria that determine the value of a diamond. The result of these 4 criteria gives us the brilliance of that stone. You may know the 4 Cs of diamonds, but what about the fifth C? We want to explain why it is important to find the right and reliable source for your next diamond. You have the perfect unique piece of jewelry in mind, and now you need the perfect diamond. There are many factors to consider when choosing a diamond—five, in fact. You’ve probably heard of the 4 Cs of diamonds: color, cut,...